Episode 103: Using Childhood trauma to create freedom instead of victimhood with Dr. Najifa Choudhury
Dr. Najifa Choudhury is an ambulatory care pharmacist and founder of a CBD company, Dr. Peace Lily. Through her formal education and training, she specialized in geriatric care with a focus on holistic healing. As a pharmacist, she values and trusts prescription medications but noticed most patients are fast to take a pill to fix their problems rather than figure out the root cause and try non-pharmacological options first.
As a health care professional, she believes everyone should have a holistic approach to healing and not just medicating. Three years ago, when she was suffering from stress & anxiety, she looked for natural ways to help calm her racing thoughts and during that journey of healing, she discovered the plant medicine that is CBD and all its health benefits! CBD has helped Dr. Choudhury take back control of her life and changed the initial negative stigma she had about CBD.
After using CBD herself and researching the cannabis industry extensively, she found two major issues: firstly, the immense knowledge gap amongst healthcare professionals when it came to CBD, and secondly, how unregulated the industry is. She decided to solve both of these issues and overcome this general incompetency around CBD, and as a result, launched her own company in 2019, Dr. Peace Lily - and has been impacting lives ever since. She has been able to grow her company by 400% in the last year and launch her products into retail in Metro Detroit.
In the summer of 2021, She decided to focus on Dr. Peace Lily full-time and quit her ambulatory care pharmacist job.
The transition felt seamless when she realized she was making such a positive impact on the Detroit community with her business. Her main goal is to empower more patients through education and to bridge the gap between prescription medications and CBD.
With how much the brand has grown so far and the influence it has been making in the lives of the community and others, she has considered raising capital to scale her business as the goal is to be a leading CBD company founded by a healthcare professional. So far her work has been featured in numerous media outlets such as Cosmopolitan Magazine, WXYZ Channel 7, SEEN, HOUR Detroit, Top Doc, Authority, and others. Her love of wanting to educate and empower patients as a CBD health consultant to be their best advocate has been extremely evident, and she is often asked to speak at conferences and give keynote speeches about pharmacology, CBD, and cannabis-related topics.
www.payalghayal.com
